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Privacy Policy

Effective Date: 11/22/2024

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This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you interact with our website, services, or content. We comply with U.S. privacy laws, California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the CAN-SPAM Act, and Google’s requirements for websites using Google Analytics, Google Tags, and Google Ads.

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Information We Collect

We may collect the following types of information:

  1. Personal Information includes information such as your:

    • Name

    • Email address

    • Phone number

    • Payment details

    • Physical address

    • Other identifiers that directly relate to you

  2. Non-Personal Information includes:

    • IP address

    • Device and browser information

    • Referring and exit pages

    • Usage data such as pages visited and time spent on the site

  3. Cookies and Tracking Technologies

    • First-party and third-party cookies

    • Pixel tags and server logs

    • Technologies such as Google Analytics and DoubleClick cookies

 

How We Use Your Information

We use your information for the following purposes:

  • To provide requested products or services.

  • To improve our website’s functionality and usability.

  • To analyze and enhance user engagement.

  • To deliver personalized marketing and advertising.

  • To comply with legal and regulatory obligations.

 

Your Privacy Rights

California Residents (CCPA/CPRA)

California residents have the following rights:

  • Right to Know: Information about the personal data we collect, use, and share.

  • Right to Delete: Request deletion of personal data we hold, subject to exceptions.

  • Right to Correct: Fix inaccurate or incomplete personal information.

  • Right to Opt-Out: Opt-out of the sale or sharing of personal data.

  • Non-Discrimination: We will not discriminate against you for exercising your rights.

 

How to Exercise These Rights:
Contact us at info@homefirstscc.org or (408) 549-2100. We may require information to verify your identity, including name, contact details, and transaction history.

 

Do Not Sell or Share My Data

We do not sell your personal data. Certain data may be shared with service providers or partners solely for operational purposes.

 

Fair Information Practices

We adhere to the Fair Information Practice Principles, a cornerstone of U.S. privacy law, which include:

  • Notice and Awareness: Clearly informing you of our data collection practices.

  • Choice and Consent: Allowing you to opt out of data collection and usage practices.

  • Access and Participation: Providing access to your data upon request.

  • Integrity and Security: Protecting data through robust security measures.

  • Enforcement and Redress: Offering you recourse for privacy concerns.

 

Breach Notifications:
In the event of a data breach, we will notify affected users within one (1) business day via email or an in-site alert.

 

Compliance with the CAN-SPAM Act

The CAN-SPAM Act governs commercial emails, ensuring recipients can opt out and protecting against misleading practices.

We collect your email to:

  • Respond to inquiries and requests.

  • Share updates, promotions, and newsletters.

  • Communicate about transactions or services.

 

Your Rights Under CAN-SPAM:

  • Emails will include a clear "unsubscribe" option.

  • Our physical business address will be listed in all emails.

  • We will honor opt-out requests promptly.

 

To unsubscribe, follow the instructions in the email footer or contact us directly.

 

Google Advertising and Analytics

We use Google services, including:

  • Google Analytics: To track website performance and user interactions.

  • Google Ads: For targeted advertising campaigns.

  • Google Tag Manager: For streamlined tag management.

 

Opt-Out Options:

 

We also comply with Google’s advertising policies, including restrictions on sensitive content and data use.

 

Cookies and Tracking

Cookies enhance your browsing experience by remembering your preferences and session information. You can manage cookie settings in your browser. Disabling cookies may affect website functionality.

 

Children’s Privacy (COPPA)

We do not knowingly collect information from children under the age of 13. If we discover such information, it will be deleted promptly. Parents or guardians may contact us with concerns.

 

Third-Party Links

Our site may include links to third-party websites or services. These entities have their own privacy policies, and we are not responsible for their practices. Review their policies when interacting with third-party services.

 

Security and Data Retention

We implement industry-standard safeguards to protect your data from unauthorized access, use, or disclosure. Data is retained only as long as necessary to fulfill the purposes outlined in this policy or comply with legal requirements.

 

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

 

Client Notice of Privacy Practices​

Follow this link to view our most recent Client Notice of Privacy Practices.

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This policy reflects best practices and regulatory requirements as of 2024. We may update this policy periodically to ensure compliance with evolving privacy laws.

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